There are commonalities between a blog and a regular static HTML site. The differences are what matters and that's where you should be putting your focus. For many people, there are doubts about whether they should be using a blog because they know what a blog is good for. There are lots of very important and good reasons why using a blog for any business is a smart idea. However, you have to weigh and factor in your particular requirements. You should also admit that blogs are not suitable for some things. But that has a caveat which is that a blog can still be used in special situations.
The social aspect of doing business over the Internet is easily one of the more powerful things available to you. Blogging is a perfect way to interact with readers and site visitors on a social level. This ability is a strong advantage for any business. If you use your blog to build trust, you'll find people are more willing to deal with any business they feel trust in. The way you do that is with customer comments and an email list if you build one, and you should. Find ways to encourage comments or questions so you can then interact with what people are saying.
Everybody wants to save money, and that includes people without a business, as you know. But for businesses, you will enjoy cost savings by going with the blogging platform. This reflects directly on how many marketing opportunities there are, which makes it easier for you to market yourself. It is easier, you reach is expanded, and it costs less when you use social marketing. There are other reasons why you will save money such as more effective email marketing. It all boils down to the fact that blogs allow you to conduct your business faster and more economically.
Your blogging platform, when you use it for your business, will give you an automatic edge–not just for marketing flexibility but with other things as well. One of the things that you need to think about in terms of being more flexible is the speed at which you can execute and then change directions. It's quite common and even normal to have to make changes to your marketing. The faster you can do that, the more efficient and effective you will be. If you feel that there is a need for this, think for a second about what goes on during Google algorithm updates, etc. The Internet based business environment is incredibly fluid and it can change as quickly as the wind will change direction. So what really matters is your ability to respond and your blog helps you do that at a faster rate.
As you try to figure out if blogging is right for you, it is important that you think about just how dynamic and rapidly changing the web is. When you're still learning the ropes of web business, it's important to spend some time figuring out just what is possible for you to do. For example, policies can change overnight that could very well seriously impact your business. Often it is your marketing that is most severely impacted here, but there are other things that can have an effect too.