Unlocking the Code to Social Media Success
‘Shirley from Visa' is far more popular and easy to talk to than simply ‘Visa,' so even if your business is only you, let people know that you are the human face from your business.|And there many things you can do to make your entire business process more personal and it will connect more stronger with customers.|If you assign customer service to social media, then have dedicated people who work it so customers will get to recognize their names.
With social media integrated into your business processes, then you will accomplish a lot more, and you will also build your brand and even some loyalty.
One other strong benefit available to you here is making people feel a bit more loyal, and that is something that is severely lacking in business today. This helps people see that a real human is running the business and the social media platforms and not just some annoying bot.
What you will be able to show people is that there is humanness behind all the links and such at your website. This is exactly how you can be what social media is supposed to be, and then your business will fit right into it.
Just imagine the results when you have been doing this for a year, and your business will be able to have more repeat business. Now you have some of the most powerful knowledge and ingredients for making social media work for you.
Do not forget that your buyers and contacts are out to keep themselves healthy and happy. One of the most important things to realize is that all people in the form of consumers are looking out for number one.
If you know anything about copywriting, then you already know who the individual reader is considering, first – and it's not you. Accept the fact that you will never be anyone of importance to the potential buyer and that's just a marketing fact of life.
You will do well to get over the fact that you need to park your ego at the door because any customer will not look at you as being important. They are their own first priorities and they need to be your first priorities as well, so the goal is to not find a way to use them to your advantage.But so many businesses and IM marketers tend to not accept this fact just because of the way they do their marketing.
If you put yourself first, by not building a relationship, then that means you are not operating by this principle. And your potential customers will be able to tell this by how you engage them and execute your marketing. You can fool some of them by being focused on what you want, but you will not fool the majority of them and that only creates problems for you.
The goal is to find a way to make your business more helpful and useful to them because you are serving them, not the other way around. So learn to concentrate on their needs all the time because if you do that, then the rest will naturally tend to follow and the outcome will be better.
What a lot of marketers really do not get is the need to solve the problems of those in their niche and approach everything from that one single thought. Stop and really think about what your audience is having a hard time with, and then commit to taking action on them and you'll see a difference.
None of this is hard, and people have read this over and over, but for some reason there's a memory gap that seems to take place. If you make this your mantra, you will find that your consumers and contacts are more likely to want to help you out when you need it. All you need is to do that and then of course you have to have something good to offer, something of value.
If you have not been approaching your business in this manner or with this attitude, then it's never too late to turn things around and get it right. Most of the time business people will know that something is wrong because they're not making money once they do get people's attention.
Create a marketing funnel and then put the customer or prospect in the center and make the world revolve around him or her. Instead of getting defensive when someone says something negative about your brand, embrace the negativity because negative feedback is, after all still feedback. You will find that there are a good number of highly negative people on sites like Facebook, but you just have to ignore them. And if that doesn't work too well, then listen to my man Les Brown's words about negative people.
When you're marketing on social media, you may get trashed by some folks but don't engage them. One thing about doing this is you will find that tons of users love giving you feedback whether you want it or not. The kinds of different opportunities available are endless, and some of them you have to just overlook. If someone tells you that they have problems or issues with what you offer, try to look at it as a way to more closely examine your offer.
It's pretty amazing because there are trolls on Facebook and anywhere, but you have to look at the bigger picture. If some person writes something offensive or blasts your marketing or product, do not let it get to you. You'll find all kinds of people on the web, just in case you don't know, and some will hurl insults at you just because they can.
But you're in business and you know that not everybody is civil or polite about anything. Is there something you can improve to make that person's life better? You cannot be all things to people and you should never try, so just stick to business. Most people will be positive about what you're doing or what your offer is. Focus on the positive and avoid letting negative comments even occupy space in your head. Some negative feedback may be honest and sincere, so you have to assess it sometimes.
The person will appreciate that you took the time to respond respectfully and honestly to the feedback that they have given to you. If you care to reply to them, then never engage them in a negativity war because it accomplishes nothing. The one thing about social media trolls is other people will tend to deal with them for you. If the comment warrants a reply from you because it's not just negative, then that's another story but always be professional.
The important thing for you as a business owner is to just be positive and avoid giving them your energy.
If you're like so many others in business, you will not bother with answering questions and the like – so be the opposite. This is all very easy to do, and you don't have to answer all posts on your wall at Facebook, but at least show up.
If someone sends you a tweet, send them a reply or give them a mention. People will want to know things and you're suppose to be the expert, so maybe how about acting like one and not like something less than that. So if you do ignore them, then don't be so shocked to find out one day that you're all alone!